- Sophia Harris

MUSE Beauty is a cosmetic company based off of the Greek mythological creatures, sirens. Sirens are known to lure their victims to their death by mesmerizing the men with their beauty and their voices. Sirens are called the Muse of the underwould for this reason. MUSE Beauty was created to give women a killer confidence boost and help them to feel comfortable and beautiful in their own skin.

Since sirens are known mainly as mermaids, a mermaid was illustrated into the "S" in MUSE. The colors of MUSE Beauty are supposed to represent an ocean (teal) and femininity (pink).